THE
SUB
SCENE
Small concerts
are something special.
The Subscene brings artists, venues and fans together – for better concerts.
We deliver real value to the scene.
for artists
Play concerts you couldn't pull off alone. We connect you with the right partners.
With The Subscene you play to a new audience that fits your music.
We make sure you stay in touch with your audience over time.
We cut your costs and grow your audience, so your fee goes up.
for Fans
Celebrate the scene's small and big artists and become part of their success story.
On The Subscene you get a better price.
All it takes is your email address, which we store in line with GDPR.
for Venues
Artists get the classic email list, reimagined for today, so they can better forecast and reach their audience.
Artists align in advance on sound, timing and location and apply as a line-up. A two-artist bill has at least one local artist, a three-artist bill at least two.
Requests via The Subscene include all the information you need at a glance.
We make sure communication never goes nowhere by setting one contact person and a deputy per line-up.
Concerts need structure.
On your own
In sync with each other
Artists contact venues directly — and hear nothing back. The flood of individual requests is almost impossible to coordinate, and without a known name there's no basis for a yes.
Our matchmaking tool brings matching artists together for shared concerts. Line-ups can be pitched to venues and event series easily and flexibly.
Audience: a gut feeling
Audience involved
Most artists keep no direct contact with their audience and get lost on social media.
87.8% of the audience shares an email address in exchange for discounted entry – to support the artist. As an Echo you are the backbone for your artists. Discover new artists through concerts, get contacted automatically for gigs near you – always at a discount.
No continuity
Well advised
Every gig actually delivers valuable insights. But those usually get lost. So with every concert it feels like starting from scratch again.
The Subscene creates transparency: who should perform together? How much interest does a line-up bring? Which venue is the right fit? We enable better decisions, personalized recommendations and a holistic strategy that puts collaboration at the center.
Simple and free.
Create an artist profile
Show who you are with a photo, home base, genres, reference artists and YouTube videos.
Discover matching artists.
Browse through hundreds of artists from Germany, Austria and Switzerland. You only see artists that fit your music.
Match.
Signal your interest. When both sides are interested, a match forms for shared concert nights.
currently for artists
Where we stand
What we're planning won't be built overnight. You're welcome to help shape it.
Matchmaking for artists
Find artists that fit your music. Use our matchmaking tool to connect with Gigmates across regions for shared concert nights.
Line-ups & Venues
We're currently building the user flow that takes you effortlessly from the concert idea, through the shared concert project with matching artists, to the request to the right venues.
Ticketing & Echoes
We'll get this done this year: discounted tickets for Echoes, a shared ticket overview within the line-up and real data on your gigs: how many Echoes actually buy tickets? Who comes back? Which artists benefit from each other?
“Together we achieve more than alone.”
Become part of the Subscene community.
Waiting for you:
500+
artists
1,000+
venues
The team
We strongly believe in the power of collaboration and in the idea of growing together by complementing one another.
We trust in transparency and see open communication as the way to get things right.
We're not afraid to evolve and adapt to new circumstances.
We love music and the community behind it. We're part of the scene.
Ajla
she/her
Community Management
Conrad
he/him
CTO / Founder
Ela
she/her
Community Management
Jana
she/her
Software Development
Julia
she/her
Community Management
Madli
she/her
Community Management
Michael
he/him
Software Development
Philip
he/him
CEO / Founder
Subby
no pronouns
Mascot
Frequently asked questions
(FAQ)
Got questions about The Subscene? Here are some of our answers. Something missing? Then write to us at office@thesubscene.com.
Right now everything is 100% free. We know budgets are tight and we want to build solutions, not hurdles. That's why the basic tools we build to help you put on better concerts are always free. We only charge once you start making revenue through our ticketing on The Subscene. Then we want a fair share. We currently set our share at 20%. How high that share actually ends up being is something you can negotiate — we want it to be fair for both sides. We're also building optional pro features, for example for touring, and nice-to-haves such as more photos in your profile or an improved map view.
You can stop using The Subscene at any time and are under no obligation.
We don't want to hide email addresses from artists. At the same time we have to respect the GDPR: email addresses serve a single purpose, namely notifying Echoes when an artist performs near them. Whether an address is passed directly to an artist isn't our decision but the Echoes' own. We ask every person whether they want to share their email address with the artist. If they agree, we pass it on. From that point on, responsibility for handling the address lies with the artist.
Because music matters to us. We're active in the scene ourselves and see how often artists are left without support, venues are flooded with requests and the audience stays away because no one gauged it in advance. The Subscene connects artists with each other, brings fans in as Echoes and gives venues the chance to assess requests better — even without knowing the artist beforehand.
Venues and promoters want good music and the certainty that the place will fill up. On The Subscene you gather strong arguments for both: you apply with a musically coordinated line-up while also showing that enough audience is to be expected — through the Echoes you've gathered as a line-up.
Yes – and we help you shape your offer so you don't get ghosted.
We're a small team that provides tools to all artists who want to take their own music to the stage, so they can pursue their passion better. We share that passion and know there are far too many great live artists for us to manage as an agency.
No. It's a people's business, and nothing beats real human relationships and passion. As a booker you're warmly welcome to use our tools for your own purposes. Get in touch at office@thesubscene.com.
Use our matchmaking tool by adding your artist profile to our network.
All artists who want to bring their own music to the stage are warmly welcome, no matter the line-up.
The Subscene starts with artists because they're at the heart of every concert. But Fans and Venues are just as important:
As a Fan you get contacted by artists when they're planning a concert near you. You help them gain planning certainty and benefit from discounted entry and other goodies.
As a Venue you receive ready-made line-up suggestions by email – musically coordinated and with audience potential in your region.
Both features are in development. Write to us at office@thesubscene.com if you want to be part of it.
Your interest in live music is one of the most important factors in concert planning. As an Echo you therefore play a central role in the concert ecosystem.
Alongside their own line-up's numbers, venues and artists can also access aggregated data from the entire Subscene — for an even better estimate of how much audience is realistically to be expected.
On top of that we're planning a ticketing system with presale phases and discounted tickets for Echoes. The price comparison between regular and discounted tickets makes early support attractive — for Fans and for the planning certainty of everyone involved.
Learn more about the team behind The Subscene in the team section.
